Crm In Various Dimensions
* Prabahar K, ** Dr. Adalarasu B
* Research Scholar, Reg No. 11111321024, Anna University Chennai, Regional Centre Coimbatore, Coimbatre 641047. Mobile 9943499458; Email: firstname.lastname@example.org
** Dean, R.V.S. Faculty of Management, Kumaran Kottam campus,Trichy Road, Kannampalayam, Coimbatore641402, Mobile : 9842079098, Email: email@example.com
ABSTRACT: Customer Relationship Management is a multi-disciplinary concept. It is no longer a consulting buzzword but reality for many MNCs. As competition in business sector increases and excellent service is a critical success factor, therefore importance of CRM increases. This paper highlights the various dimensions of CRM and contributes to some successful factors in CRM application. It covers E-commerce, WAP mail services and short message services for mobile; E-business,E-business environment, electronic CRM, data mining, education and power supply industry. Firstly, we discuss some basics of CRM integration and its importance for corporate performance. It gives the information that how CRM is useful in the various fields of life. It also focuses on enhancing the e-business aspects of interactions to provide a consistent customer experience. Store of previous data and its mining is very important in the application of CRM. At last, it gives some guidance for future study on CRM, its scope and research area left behind.
[Prabahar K, Adalarasu B. Crm In Various Dimensions. Life Sci J 2013;10(7s): 331-339] (ISSN:1097-8135).http://www.lifesciencesite.com. 52
KEYWORDS: Customer Relationship Management, E-commerce, power supply enterprise, short message system, wireless application protocol.