Evaluating the strategies related to identifying target market in the victory of electoral campaigns of organizations and political parties in Iran
1Mehrdad Alipour, 2*Seyed Mahdi Moniri, 3Seyed Vahid Ataei, 3Behzad belghadr
1 Management Department, Zanjan Branch, Islamic Azad University, Zanjan, Iran
2 Young Researcher Club, Ardabil Branch, Islamic Azad University, Ardabil, Iran.
3Ardabil Branch, Islamic Azad University, Ardabil, Iran
*Corresponding other: Seyed Mahdi Moniri, E-mail: Moniri_Mehdi@yahoo.com
Abstract: This research is performed with an interdisciplinary approach in two different areas of marketing and politics. In this regard we extract the independent variables, which include undifferentiated, concentrated, differentiated, and customized strategies from the strategies of identifying target market; and independent variable is the victory of electoral campaigns in organizations and political parties, which is extracted completely from politics. Research is in surveying-descriptive and detection methods and is of applied type by goal in which we use questionnaire and concurrent interview. Statistical population include some political experts (n= 69) in Iran, which were selected by improbable, judicative sampling method. Moreover, we use linear regression, Pierson’s correlation test and t-test for analyzing information. Research findings indicate that people (addressees and voters) mainly focused on differentiated and customized strategies through which political parties and organizations can assure more their success in the elective campaigns.
[Mehrdad Alipour, Seyed Mahdi Moniri, Seyed Vahid Ataei, Behzad belghadr. Evaluating the strategies related to identifying target market in the victory of electoral campaigns of organizations and political parties in Iran. Life Sci J2013;10(4s):442-451]. (ISSN: 1097-8135). http://www.lifesciencesite.com. 68
Key words: political marketing, electoral campaigns, organizations, political parties