Strategic Approach to Green Home Development in Malaysia- the Perspective of Potential Green Home Buyers
Mohd Wira Mohd Shafiei, Milad Samari, Nariman Ghodrati
School of Housing, Building and Planning, University Sains Malaysia (USM), 11800 Penang, Malaysia
Abstract: Construction industry consuming enormous energy compared with other industries needs to step forward to the sustainable development to optimize energy consumption and minimize negative impacts on the environment. Malaysia Government has launched the Green Building Index in 2009 to support the sustainable approach to construction and protect natural environment. Applying the green features to achieve the GBI certification leads to higher construction cost for developers, consequently it will cause higher price for green buildings customers.The aims of this paper are to identify potential green house buyers’ awareness of green homes, to determine the extra price that potential home buyers are willing to pay for green home, to explore favorable green features which potential home buyers are willing to pay extra for and to provide recommendation how many green features can be acceptable and affordable for potential green homebuyers. To collect data, a questionnaire survey was conducted by research team in different parts of Malaysia. 2180 questionnaires were distributed among the people selected randomly in the most important cities in Malaysia. A total 817 questionnaires (37.48%) have been received. The analysis method in this research is descriptive. SPSS software was used to analysis the primary data. This study finds out that public awareness about green homes’ benefits is average and the majority of respondents are willing to pay less than 5% premium cost to buy green homes. In addition, the most favorable green features from green home buyers’ point of view are indoor environment quality, energy efficiency and greenery. Therefore, they prefer to pay higher price for green homes which are facilitated with their preferred green features.
[Mohd Wira Mohd Shafiei, Milad Samari, Nariman Ghodrati. Strategic Approach to Green Home Development in Malaysia- the Perspective of Potential Green Home Buyers. Life Sci J 2013:10(1):3213-3224]. (ISSN: 1097-8135). http://www.lifesciencesite.com. 6
Keywords: Environmental sustainability, Green home, Awareness, Cost, Green features, Malaysia.