Technical Textiles: A Growing
Necessity for the Indian Textile Industry
ago. The largest segments are Packtech, Clothtech, Indutech and Meditech. In my opinion, the categorization of the nascent Indian technical textiles into 12 segments is premature and will cause confusions. There are several products that can fit well in many segments and such a categorization for an emerging market may not be suitable. In order to have an easier and useful segmentation from the point of view of marketing, we have proposed a three way classification of the technical textiles sector: 1) Consumer Products; 2) Institutional Products and 3) Government Procurement Products. Consumer products include personal care, baby care and hygiene products. In this category, global brands such as Huggies and Pampers have penetrated into the market. Major players are P&G, Kimberly-Clark, SCA-Godrej and Johnson and Johnson. Products from these major international companies are predominantly sold in pharmacies and retails stores such as Birlas More and Big Bazaars. The consumers that use these products are predominantly middle-income, upper middle class and those from the upper strata of the society. The cost and the lack of awareness prohibit the penetration of these products into the rural and low income areas. There will be growth in the consumption of institutional products such as geotextiles, automotive textiles and hospital products. India has a plan to build 20 kilometers of national highway per day which will lead to more consumption of technical textiles products. Government procurement category also offers scope as the Ministry of Defense, Government of India has recently streamlined its procurement policies. Those countries that have quality defense textiles products and liaison bodies in India will have advantages over the others.