Retail Resilience Strategies and Addressing the Urban Retail Areas: Empirical Evidence from Bandar-e Emam, Khuzestan, Iran
Masoud Jafari1, Asra Hosseini2 and Nahid Nematikutenaee3
1Assistant Professor, Department of Architecture, Rudehen branch, Islamic Azad University, Rudehen, Tehran, Iran,email@example.com
PhD Candidate in Urban and Regional Planning, University of Malaya, Kuala Lumpur, Malaysia
3Master's in Geography and Urban Planning, Islamic Azad University of Science and Research, Tehran, Iran
ABSTRACT: Spatial concentration of retailing activities is one of the most apparent sorts of contemporary trading and its dynamic development brought by second half of the nineties. Growth of such places have shown a number of challenging parts in urban areas, to deal with some of these issues, an empirical analysis of the management and transformation of retail areas in the region of Bandar-e Emam, Iran has conducted in terms of retail resilience theory. The main aim is to clear up the significance of resilient retail strategies and to offer recommendations through which better achievement in Bandar-e Emam’s municipalities can be approachable. The studies conducted in 2011-2012 and a few longer interviews with key actors have been piloted along with other data resources. Results shows in Sadoughi mall, customers mostly arrive by car (85%, tend to visit the center once a week), and where each stay on average lasts for only 1–2 hour. They come regularly every week; the typical customer uses this shopping center as a convenient place to buy ordinary consumer products and groceries, and not as an area for gatherings and events. Finally, a perspective of resilience strategy to better acknowledgement of retail areas in terms of urban and regional planning has been argued.
[Masoud Jafari, Asra Hosseini and Nahid Nematikutenaee. Retail Resilience Strategies and Addressing the Urban Retail Areas: Empirical Evidence from Bandar-e Emam, Khuzestan, Iran. Life Sci J 2013;10(4s):404-408]. (ISSN: 1097-8135). http://www.lifesciencesite.com. 61
KEYWORDS: Retail Resilience, Urban Retail, Resilience Strategy, Bandar-e Emam.