Student of Business Administration, Faculty of Marketing, Islamic Azad University of Firuzkuh, Iran
Abstract: Most of companies nowadays are aware of effectiveness of after sales services on customer loyalty & sales frequency. However, provided services are to meet customer needs. Present paper has measured customer satisfaction of after sales services provided for Modiran Khodro Co.; an Iranian representative for MVM branded cars, using questionnaires and through random sampling. Three measures for examining the quality of provided services were perceived technical quality of services by customer, after sales services personnel treatment with customers and costs of such services. The results were indicating that customers are satisfied with all three measures, though the satisfaction levels for all measures are not the same; such that perceived technical quality of services by customer stands higher than costs satisfaction and customer satisfaction of after sales personnel treatment is higher than costs satisfaction.( Gray&Densten,1987)
[Sassan Eisazadeh Nashli, Ali Shahsavarian, Fatemeh Karimi, Mostafa Maleki. Reviewing Customer Satisfaction of After Sales Services Quality Case Study: Modiran Khodro Co. (MVM). Life Sci J2013;10(1):1293-1297] (ISSN:1097-8135). http://www.lifesciencesite.com.
Keywords: After sales services, customer expectations, quality, Modiran Khodro Co., Tehran Province.