Rural Tourism Development Strategies Using SWOT analysis: Case study
Rahmani Seryasat M.a,* , Hajari B.b, Karimian T.a and Hajilo M.b
a. M. A. Students in Geography and Tourism Planning Faculty, University of Tehran, Tehran, Iran
b. M.A. Students in Geography and Rural Planning Faculty, University of Tehran, Tehran, Iran
*Corresponding author: firstname.lastname@example.org
Abstract: Tourism and tourism economy is nowadays is one of main pillars of world business. Additionally, many policymakers and planners of development indicate tourism industry as principal pillar of sustainable development. With this regard, rural tourism is also accounted for a component for tourism industry which can play an effective role in regional development and as a result, national development and diversification of national economy by appropriate and systematic planning, identification of advantages and limitations of rural tourism. Therefore, many questions arises which potentials and advantages are in rural tourism and strategies in order to develop tourism resulted in rural and national development. For this, the study has dealt with presenting strategies and guidelines to develop tourism within Ghasran District of Shemiranat city, Tehran, Iran, using a survey, field studies and Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis. Empirical analysis in the study area shows that vulnerability threshold for rural areas can be extremely high due to openness to tourists and requires review and present appropriate policies in order to remove the limitations and to apply relative advantages.
[M. Rahmani, B. Hajari, T. Karimian, M. Hajilo. Rural Tourism Development Strategies Using SWOT analysis: Case study. Life Sci J 2013;10(4s):395-403] (ISSN:1097-8135). http://www.lifesciencesite.com. 60
Keywords: Tourism, Rural tourism, Strategies, Rural development, SWOT analysis.