Online Shopping: Perceptions and Expectations of the Students at The University of Jordan
Department of Business Information Technology, The University of Jordan, Amman 11942, Jordan
Abstract: Electronic marketing is a revolution in today’s business world. Most businesses have been forced to adapt to the rapid pace of technological change over the last decade. A new definition of consumer behavior has emerged in an age of digital economy. In a broad sense, electronic marketing is the use of computer technology, or electronic-based activities, to improve marketing performance. It enhances an online execution of delivering customer benefits and satisfaction, thus the convenience of online shopping. This paper seeks to discover the reason why more and more customers prefer to do shopping online rather than in the retail stores and what factors may influence the purchase decision-behavior of the e-shoppers. It is also addresses that one of the fundamental issues of marketing: how to attract and touch the customers' mind in the highly competitive Internet marketplace and analyzes the factors affecting the online consumer’s behavior. The scope of this paper is to examine the perception of the student’s adopters and non-adopters of online shopping at the University of Jordan in terms of demographic profile, expectation of online stores, and advantages and disadvantages of online shopping.
[Osama Rababah. Online Shopping: Perceptions and Expectations of the Students at The University of Jordan. J Am Sci 2013;9(3):66-71]. (ISSN: 1545-1003). http://www.jofamericanscience.org. 10
Keywords: Online Shopping, e-Commerce, e-Marketing, Customer Attitude, B2C Business.