The Impact of E-P
The Impact of E-Promotion and Social Networking on E-Business: Case Study of Vectone.com
Syed Fida Hussain Shah 1, Tahira Nazir 2, Khalid Zaman 1
1. Department of Management Sciences, COMSATS Institute of Information Technology, Abbottabad, Pakistan
2. PhD Scholar, Universiti Teknologi Malaysia, Malaysia.
Abstract: Vectone Mobile (Vectone.com) is a newly growing mobile operator in the telecommunications industry which provides communication services to a huge market of Europe and particularly the UK. It has targeted the customers from different ethnic backgrounds and is providing the lowest possible rates on all local, national and International Calls. Vectone Mobile has tremendously made its brand popular by strengthening its brand image in a very short period of 8 months through some strategic decisions taken by them. They have made partnership with T-Mobile (The world 7th largest mobile operator) in order to obtain the Mobile Virtual Network Operator (MVNO) Technology. This deal has added value to the services provided by Vectone.com. Vectone Mobile is offering very attractive Promotional Incentives to the consumers with improved services in comparison with its competitors Lebara and Lyca etc. These promotions are communicated through word of mouth (very effective because of its lowest rates and offers) besides information on the website. Other marketing communication channels and Online Social Networking tools have not been used, as it should be, in order to increase its market share. In the light of the literature review, critical analysis reflected that Branding, Promotion and Social Networking all are closely related to each other. For Example, Promotional Campaigns and Promotional activities are heavily dependent upon Social Networking and both of Promotion and Social Networking are the main pillars of Brand Building Process. This aspect is evaluated critically in order to find this correlation with respect to the website under consideration i.e. Vectone.com.
[Shah SFH, Nazir T, Zaman K. The Impact of E-Promotion and Social Networking on E-Business: Case Study of Vectone.com. J Am Sci 2013;9(6):95-100]. (ISSN: 1545-1003). http://www.jofamericanscience.org. 12
Keywords: E-Promotion; E-Business; Vectone Mobile Full Text 12