The impact of Serv
Dr G Barani 1 and R Kumar 2
1. Assistant Professor, School of Management Studies, Anna University, Regional Centre Coimbatore, Coimbatore - 641 047, Tamilnadu, India
2. Assistant Professor, Department of Management Studies, Adhiyamaan College of Engineering (Autonomous) Hosur - 635 109, Tamilnadu, India
Correspondence Author E-Mail: email@example.com
Abstract: In recent years, numerous studies in the field of service quality have been carried out. However, relatively few studies have addressed the specific context of higher education. In order to acquire and maintain the competitive advantage, private universities must determine where they stand in the eyes of the external customer (learners). It is vital to ensure that delightful or even superior service is delivered the first time. The focus has been on ASHE (Arts and Sciences of Higher Education) and a learner’s perspective was chosen and sample size were 320 and data analyzed by using the Pearson’s correlation coefficient. From the findings the private universities can identify more specifically the failures in its service quality and seek to improve upon them.
[G Barani and R Kumar. The impact of Service Quality and Scholars Delightfulness of ASHE in Private Universities of Tamilnadu, India. Life Sci J 2013;10(1):2801-2809] (ISSN:1097-8135).http://www.lifesciencesite.com.
Key words: Learners delightfulness, Service Quality Dimensions, Higher Education Arts and Sciences.