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A Survey of the Relationship between Product & Demographical Factors with Tourists’ Inclination in Tourist Industry of Iran (Case study: West of Mazandaran Province)
Dr. Davood Kia Kojori1, Sara Mosavi Dolatabadi2
1Department of Public Administration, Chaloos Branch, Islamic Azad University, Chaloos, Iran
2Department of Public Administration, Chaloos Branch, Islamic Azad University, Chaloos, Iran
E-mail: [email protected]
Abstract: Tourism industry is considered as one of the most highly income industries and provides one of the world’s highest rates of employment. One of the main reasons resulting in attracting more tourists is the factor of satisfaction of tourist gained by visiting that region. The tourist industry can have an important effect on the increase of employment, incomes related to the residential places and also the governmental returns of the countries. Therefore, the tourism industry can influence the economic growth directly and indirectly, and the economic growth can also result in tourist industry development by expanding some facilities and tourist infrastructures including transportation and road expansion, development of residential places, restaurants and hotels, public healthcare and also the expansion of recreational facilities and the welfare affairs. The objective of the current article is to review of the relationship between the product factor specifications (attractions, facilities and infrastructures) and demographical variables (literacy rate, manner of selecting destination, stay duration, occupation and gender) with the tourists’ desire to the West of Mazandaran Province, and how effective these factors are in attracting tourists and their revisit from these two cities. The statistical society of the research consists of those tourists who have travelled to these two cities during summer of the year 2010 and 352 people were selected through a random sampling and the questionnaires distributed among them, an applied research type and also descriptive -correlation method were used. Methods for gathering data were field, library and internet sites types and the data gathering tool was using questionnaires which have been analyzed by the application of the descriptive statistics (calculating percentage frequency, frequency percentage, the mean, standard deviation and tables and charts) and inferential statistic (The Pearson’s correlation test, one-way ANOVA, Tukey’s test and the application of SPSS software), and the research result was in such a way that among eight sub-hypotheses, all of them have been confirmed. Finally, at the end of the article, some suggestions were made in the format of summarizing the points, discussion, reaching conclusions, in relation with the application of the mentioned results in the real world and also in order to continue and follow up similar researches in the future.
[Davood Kia Kojori, Sara Mosavi Dolatabadi. A Survey of the Relationship between Product & Demographical Factors with Tourists’ Inclination in Tourist Industry of Iran(Case study: West of Mazandaran Province). Life Sci J2013;10(4s):65-74] (ISSN:1097-8135). http://www.lifesciencesite.com. 10
Keywords: Tourism industry, product factor, demography, the tourist’s desire
