Method
Methodology of customer relation management, necessity in the third millennium
Malike Beheshtifar, Masoud Poorkiyani, Nasrollah Akbari (Corresponding Author)
Rafsanjan Branch, Islamic Azad University, Rafsanjan, Iran
Kerman Branch, Islamic Azad University, Kerman, Iran
MA Student of Public Administration, Rafsanjan Branch, Islamic Azad University, Rafsanjan, Iran
Abstract: Undoubtedly, in new competition atmosphere and disquiet environment that organization place in there and they rob antecedence ball from each other permanently; only organizations and institutions can find their life continuation and daily development that set main axis of their activity, to amplify quality of services and productions, consumer satisfaction and stability of that. Supply of customer satisfaction in organizations is so important and make organization to use modern directorial schemas and methods such as: consumer relation management, catholic quality management and … . Organizations attend to customer and his satisfaction because, customer pays services and stuffs costs of those and in this global age, customer is imagined as a king. With regarding to matter of this subject, in this research we try to proceed to one of the most important programs of management, CRM and role of that in achievement and consequently, express profits of an organization and challenges and obstacles which masters may face in performance of CRM.
[Malike Beheshtifar, Masoud Poorkiyani, Nasrollah Akbari. Methodology of customer relation management, necessity in the third millennium. Life Sci J 2013;10(7s): 399-406] (ISSN:1097-8135). http://www.lifesciencesite.com. 62
Key words: customer relation management, satisfaction, stability and loyalty of customer
