Evaluatin
Evaluating the strategies related to identifying
target market in the victory of electoral campaigns of organizations and
political parties in Iran
1Mehrdad Alipour, 2*Seyed Mahdi
Moniri, 3Seyed Vahid Ataei, 3Behzad belghadr
1 Management
Department, Zanjan Branch, Islamic Azad University, Zanjan, Iran
2 Young
Researcher Club, Ardabil Branch, Islamic Azad University, Ardabil, Iran.
3Ardabil
Branch, Islamic Azad University, Ardabil, Iran
*Corresponding
other: Seyed Mahdi Moniri, E-mail: [email protected]
Abstract: This research is performed with an
interdisciplinary approach in two different areas of marketing and politics. In
this regard we extract the independent variables, which include
undifferentiated, concentrated, differentiated, and customized strategies from
the strategies of identifying target market; and independent variable is the
victory of electoral campaigns in organizations and political parties, which is
extracted completely from politics. Research is in surveying-descriptive and
detection methods and is of applied type by goal in which we use questionnaire
and concurrent interview. Statistical population include some political experts
(n= 69) in Iran, which were selected by improbable, judicative sampling method.
Moreover, we use linear regression, Pierson’s correlation test and t-test for
analyzing information. Research findings indicate that people (addressees and voters)
mainly focused on differentiated and customized strategies through which
political parties and organizations can assure more their success in the
elective campaigns.
[Mehrdad Alipour, Seyed Mahdi Moniri, Seyed Vahid
Ataei, Behzad belghadr. Evaluating the
strategies related to identifying target market in the victory of electoral
campaigns of organizations and political parties in Iran. Life Sci J2013;10(4s):442-451]. (ISSN:
1097-8135). http://www.lifesciencesite.com. 68
Key words: political marketing, electoral campaigns,
organizations, political parties
