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Variable Selection Using Principal Component Analysis for Retail Shopping Experience in Saudi Arabia
Mohammad Imdadul Haque1, Sajid Ali2, Siraj Ahmad3
1Head, Dept. of Management, College of Business Administration, SAU, Saudi Arabia
2College of Business Administration, Salman bin Abdulaziz University, Saudi Arabia
3College of Business Administration, Salman bin Abdulaziz University, Saudi Arabia
Abstract: Many a formats of retail are now available leading to an increasing competition amongst stores to attract shoppers. In this respect, an understanding of the shopper’s perception towards shopping assumes huge importance. Though worldwide there have been many a studies to study shoppers’ perception but none of them are on the population of Saudi Arabia. A Principal Component Analysis of the respondents in the city of Al Kharj identifies four broad factors namely service quality, ease of shopping, convenience factor and lastly product variety and quality.
[Haque MI, Ali S, Ahmad S. Variable Selection Using Principal Component Analysis for Retail Shopping Experience in Saudi Arabia. J Am Sci 2013;9(6):471-479]. (ISSN: 1545-1003). http://www.jofamericanscience.org. 59
Keywords: Saudi Arabia; retail sector; shopper’s perception; principal component analysis Full Text 59
