Online Shopping:
Online Shopping:
Perceptions and Expectations of the Students at The University of Jordan
Osama Rababah
Department of Business
Information Technology, The University of Jordan, Amman 11942, Jordan
Abstract: Electronic
marketing is a revolution in today’s business world. Most businesses have been
forced to adapt to the rapid pace of technological change over the last decade.
A new definition of consumer behavior has emerged in an age of digital economy.
In a broad sense, electronic marketing is the use of computer technology, or
electronic-based activities, to improve marketing performance. It enhances an
online execution of delivering customer benefits and satisfaction, thus the
convenience of online shopping. This paper seeks to discover the reason why more
and more customers prefer to do shopping online rather than in the retail
stores and what factors may influence the purchase decision-behavior of the
e-shoppers. It is also addresses that one of the fundamental issues of
marketing: how to attract and touch the customers' mind in the highly
competitive Internet marketplace and analyzes the factors affecting the online
consumer’s behavior. The scope of this paper is to examine the perception of
the student’s adopters and non-adopters of online shopping at the University of
Jordan in terms of demographic profile, expectation of online stores, and
advantages and disadvantages of online shopping.
[Osama Rababah. Online Shopping: Perceptions and
Expectations of the Students at The University of Jordan. J Am Sci 2013;9(3):66-71].
(ISSN: 1545-1003). http://www.jofamericanscience.org. 10
Keywords: Online Shopping, e-Commerce, e-Marketing, Customer Attitude, B2C Business.
