The Impact of E-P
The
Impact of E-Promotion and Social Networking on E-Business: Case Study of
Vectone.com
Syed Fida Hussain Shah 1,
Tahira Nazir 2, Khalid Zaman 1
1. Department of Management Sciences, COMSATS
Institute of Information Technology, Abbottabad, Pakistan
2. PhD Scholar, Universiti Teknologi Malaysia,
Malaysia.
Abstract: Vectone
Mobile (Vectone.com) is a newly growing mobile operator in the
telecommunications industry which provides communication services to a huge
market of Europe and particularly the UK. It has targeted the customers from
different ethnic backgrounds and is providing the lowest possible rates on all
local, national and International Calls. Vectone Mobile has tremendously made
its brand popular by strengthening its brand image in a very short period of 8
months through some strategic decisions taken by them. They have made
partnership with T-Mobile (The world 7th largest mobile operator) in order to
obtain the Mobile Virtual Network Operator (MVNO) Technology. This deal has
added value to the services provided by Vectone.com. Vectone Mobile is offering
very attractive Promotional Incentives to the consumers with improved services
in comparison with its competitors Lebara and Lyca etc. These promotions are
communicated through word of mouth (very effective because of its lowest rates
and offers) besides information on the website. Other marketing communication
channels and Online Social Networking tools have not been used, as it should
be, in order to increase its market share. In the light of the literature
review, critical analysis reflected that Branding, Promotion and Social
Networking all are closely related to each other. For Example, Promotional
Campaigns and Promotional activities are heavily dependent upon Social
Networking and both of Promotion and Social Networking are the main pillars of
Brand Building Process. This aspect is evaluated critically in order to find
this correlation with respect to the website under consideration i.e.
Vectone.com.
[Shah SFH, Nazir T, Zaman K. The Impact
of E-Promotion and Social Networking on E-Business: Case Study of Vectone.com. J
Am Sci 2013;9(6):95-100]. (ISSN: 1545-1003). http://www.jofamericanscience.org.
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Keywords: E-Promotion; E-Business; Vectone Mobile Full Text 12
