Crm In Various Dim
Crm In Various Dimensions
* Prabahar K, ** Dr.
Adalarasu B
* Research Scholar, Reg No.
11111321024, Anna University Chennai, Regional Centre Coimbatore, Coimbatre
641047. Mobile 9943499458; Email: [email protected]
** Dean, R.V.S. Faculty of
Management, Kumaran Kottam campus,Trichy Road, Kannampalayam, Coimbatore641402,
Mobile : 9842079098, Email: [email protected]
ABSTRACT: Customer
Relationship Management is a multi-disciplinary concept. It is no longer a
consulting buzzword but reality for many MNCs. As competition in business
sector increases and excellent service is a critical success factor, therefore
importance of CRM increases. This paper highlights the various dimensions of
CRM and contributes to some successful factors in CRM application. It covers
E-commerce, WAP mail services and short message services for mobile;
E-business,E-business environment, electronic CRM, data mining, education and
power supply industry. Firstly, we discuss some basics of CRM integration and
its importance for corporate performance. It gives the information that how CRM
is useful in the various fields of life. It also focuses on enhancing the
e-business aspects of interactions to provide a consistent customer experience.
Store of previous data and its mining is very important in the application of
CRM. At last, it gives some guidance for future study on CRM, its scope and
research area left behind.
[Prabahar K, Adalarasu B. Crm In Various
Dimensions. Life Sci J 2013;10(7s): 331-339]
(ISSN:1097-8135).http://www.lifesciencesite.com. 52
KEYWORDS: Customer
Relationship Management, E-commerce, power supply enterprise, short message
system, wireless application protocol.
