Investigating the
Investigating the Effect of Tourist Destination on Attracting Tourist: a Case study
Tevfik şükrü Yaprakli1 and Reza Rasouli2
1 Associate Professor of Marketing Management, Faculty of Economics and Administrative Sciences, Department of Production Management and Marketing, University of Ataturk, Erzurum, Turkey.
2 (Corresponding Author), Ph.D Student of Marketing Management, Faculty of Economics and Administrative Sciences, Department of Production Management and Marketing, University of Ataturk, Erzurum, Turkey. E-mail:[email protected].
Abstract: Our goal of the present research is to study the impact of tourist destination on tourist attraction in East Azerbaijan province. To achieve this end, one main theory and three secondary hypotheses have been arranged for and for testing the hypotheses, a questionnaire including 12 questions related to the independent variables and 17 questions related to dependent variable were analyzed. After assessing the validity and reliability, the questionnaire was made available for the statistical population. Since the number of the statistical population is highly limited, our statistical sample volume is equal to the statistical population’s volume. The statistical population has been estimated equal to 150 persons. Therefore total counting method has been used. Then, for analyzing the collected data the descriptive and inferential statistical methods (regression test for forecasting level of effect of each one of the independent variables on the dependent ones) were used. The results indicate that tourist destination influences the tourist attraction in East Azerbaijan’s province.
[Yaprakli, T., and Rasouli, R. Investigating the Effect of Tourist Destination on Attracting Tourist: a Case study. Life Sci J2013;10(7s):218-224] (ISSN:1097-8135). http://www.lifesciencesite.com. 34
Keywords: Tourist Destination, Tourist Attract, Cultural Dimension, Historical Dimension, Nature Dimension, East Azerbaijan (Azerbaijan-e-Sharqi) in Iran.
