Methodology of cus
Methodology of customer
relation management, necessity in the third millennium
Malike Beheshtifar, Masoud
Poorkiyani, Nasrollah Akbari (Corresponding Author)
Rafsanjan Branch, Islamic
Azad University, Rafsanjan, Iran
Kerman Branch, Islamic Azad
University, Kerman, Iran
MA Student of Public
Administration, Rafsanjan Branch, Islamic Azad University, Rafsanjan, Iran
Abstract: Undoubtedly,
in new competition atmosphere and disquiet environment that organization place
in there and they rob antecedence ball from each other permanently; only
organizations and institutions can find their life continuation and daily
development that set main axis of their activity, to amplify quality of
services and productions, consumer satisfaction and stability of that. Supply
of customer satisfaction in organizations is so important and make organization
to use modern directorial schemas and methods such as: consumer relation
management, catholic quality management and … . Organizations attend to
customer and his satisfaction because, customer pays services and
stuffs costs of those and in this global age, customer is imagined as a king.
With regarding to matter of this subject, in this research we try to proceed to
one of the most important programs of management, CRM and role of that in
achievement and consequently, express profits of an organization and challenges
and obstacles which masters may face in performance of CRM.
[Malike Beheshtifar, Masoud Poorkiyani, Nasrollah
Akbari. Methodology of customer relation management, necessity in the
third millennium. Life Sci J 2013;10(7s): 399-406]
(ISSN:1097-8135). http://www.lifesciencesite.com. 62
Key words:
customer relation management, satisfaction, stability and loyalty
of customer
