The impact of Serv
The impact of Service Quality
and Scholars Delightfulness of ASHE in Private Universities of Tamilnadu, India
Dr G Barani 1 and
R Kumar 2
1. Assistant
Professor, School of Management Studies, Anna University, Regional Centre
Coimbatore, Coimbatore - 641 047, Tamilnadu, India
2. Assistant
Professor, Department of Management Studies, Adhiyamaan College of Engineering
(Autonomous) Hosur - 635 109, Tamilnadu, India
Correspondence
Author E-Mail: [email protected]
Abstract: In recent years, numerous studies in the
field of service quality have been carried out. However, relatively few studies
have addressed the specific context of higher education. In order to acquire
and maintain the competitive advantage, private universities must determine
where they stand in the eyes of the external customer (learners). It is vital
to ensure that delightful or even superior service is delivered the first time.
The focus has been on ASHE (Arts and Sciences of Higher Education) and a
learner’s perspective was chosen and sample size were 320 and data analyzed by using the Pearson’s correlation
coefficient. From the findings the private
universities can identify more specifically the failures in its service quality
and seek to improve upon them.
[G Barani and R Kumar. The
impact of Service Quality and Scholars Delightfulness of ASHE in Private
Universities of Tamilnadu, India. Life
Sci J 2013;10(1):2801-2809]
(ISSN:1097-8135).http://www.lifesciencesite.com.
Key words: Learners delightfulness, Service Quality Dimensions, Higher Education Arts and Sciences.
