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Concept of Export Packing

The aim of every exporter must be to ensure that the goods arrive safely in the hands of the consumer. The fact that the goods are fully insured is in excuse for not bothering to check whether damage or pilferage occurs during the transit. Whilst the payment of the insurance claim may satisfy the buyer financially, it will not satisfy him mentally. The buyer orders the goods because he can sell them, before the vessel arrives. If he receives only a part of what he has handed in a salable condition, he will probably lose the goodwill of his customers and, in consequences, will blame the exporter.

Distinction Between Packing and Packaging

There is distinction between the terms export packing and packaging. Packaging refers to the job of providing specialized containers for the packing of goods. Packing is used for the general operation of putting goods into containers for shipment and storage,i.e., transportation. Often, the only criterion used is that goods shall be packed so that they can leave the works in a satisfactory condition, without regard to their condition on arrival. Packing and packaging require serious consideration where goods are to be transported or stored in a warehouse either for transshipment or distribution. The aim should be to deliver the goods to the customers as cheaply as possible and when he wants them, in a good and usable condition. The type of packaging is dependent to some extent upon the type and mode of transport used.

Bad or insufficient packing affects both the exporter and the buyer and probably, in the long run, the exporter more than the buyer. A part form the loss of customers, the exporter will suffer because the marine insurance company will increase its premium for him, if there is an undue number of claims: Moreover, the exporter will have difficulty in getting clean bills of lading; and if his packaging are very bad, he may find it difficult to persuade the shipping company to accept his goods at all.

Export Management-CUSAT