أ. شريف نايف عوايص

محاضر في ادارة الأعمال- رئيس قسم التسجيل - عمادة القبول والتسجيل

Product Manager1

 Good Product Manager

 Bad Product Manager

By Ben Horowitz and David Weiden

Note: this document focuses specifically on product
management in the context of a "divlet" [small division] in AOL.  Related key assumptions are that there is a
corresponding "business owner" in each of the brands, and that the
"products" are generally online services intended for individuals.

 A Good Product Manager plays critical role in a successful
product.  A successful product is the
highest impact contribution that anyone can make in the PD organization.  In fact, the number one criteria for
selecting a Vice President is the candidate's track record (or lack thereof) of
successful products that become profitable businesses for their company.

 Being a good product manager is so hard that most product
managers at most companies fail to be good -- and instead are bad.  Because product management is a highly
leveraged position, a bad product manager leads to many other bad consequences,
generally including the wrong product being built, which generally has a
significant impact on revenue, morale, and reputation -- of both the product
manager and their company.

 There are a number of straightforward principles that
product managers can follow which will dramatically increase their chance of
success.  Surprisingly, only very few
product managers follow these principles.  Part of the problem is that these principles often are not articulated
clearly, which this document attempts to address.

 A final note is that product management is a demanding and
high profile job.  Individuals should
make sure they're up to the challenge.

 Summary points:

              CEO of
the product

              Balance
all important factors

              Clear,
written communication with product development

              Clear
goals and advantages

              Focus on
the sales force and customers

              Other key
skills

              Really
good product manager

 CEO of the product

              A good
product manager acts like and is viewed as CEO of the product.  CEOs drive vision and are ultimately
responsible for their company's success or failure.  The same is true with a good product manager
in relation to their product.  Good
product managers have a realistic vision of what success of their product means
and they ensure that this vision becomes reality - whatever it takes.  Good product managers are viewed by the
entire product team as the leader of the product.

              Bad
product managers think of themselves as marketing resources.  Bad product managers define their role
narrowly as a marketing resource: someone who writes data sheets, arranges
press releases, gets customer feedback, etc.  Bad product managers get all of their time sucked up by the various
organizations they work with, they take product team minutes, they are gophers
for engineering.

              Bad
product managers have lots of excuses: not enough funding, the engineering
manager is an idiot, Microsoft has 10 times as many engineers working on it,
I'm overworked, I don't get enough direction.  Once bad product managers fail, they point out that they predicted they
would fail.  Barksdale doesn't make these
kinds of excuses and neither should the CEO of a product.

الملفات المرفقة

التقويم الأكاديمي

البوابة الالكترونية للنظام الأكاديمي

 

الأسئلة المتكررة

 

الأسئلة المتكررة

دليل الطالب التعريفي

خواطر

نحو مجتمع متكافل !

التعاون

هل نكره التعاون ؟

هل نحن نعيش حقا في مجتمع يساعد فيه الناس بعضهم بعضا , بدرجة تسمح لنا أن نقول أنه  قد تحققت فينا الآية الكريمة : ( وتعاونوا على البر والتقوى ولا تعاونوا على الإثم والعدوان ) , هل تحقق التعاون بمعناه القرآني في الحاجات وفعل الخيرات , أو كما في النص : ( بالبر والتقوى )

التقويم

Managemen

Motivation

Principles of Management

Time Management Skills

عمادة القبول والتسجيل

حفل تخريج الدفعة الثالثة

 

تابع أخبار الجامعة

 

Managers And Managing

Management Theories

Org.Enviorenment

Planning Function

 

Motivation

 

ERP-Process

Management Study Guide


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الخدمات الالكترونية لأعضاء هيئة التدريس والموظفين

 

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sh.away[email protected]

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