أ. شريف نايف عوايص

محاضر في ادارة الأعمال- رئيس قسم التسجيل - عمادة القبول والتسجيل

Product Managers2

Good product managers balance all important factors

By Ben Horowitz and David Weiden

              Good PMs
take all important factors into consideration.  As CEO of the product, the product manager must understand and balance a
wide variety of factors that affect product strategy and execution.

 o             The
primary factors to balance include:

              Company
goals & capabilities.  Good product
managers understand (or seek guidance on) overall company goals and set product
strategy in that context.  Good product
managers also understand the capabilities and limitations of their overall
company.  For example, a good product
manager knows if their company wants to maximize per deal revenues through a
high-end direct salesforce to a few hundred customers OR if the company wants
to maximize customers with an easy-to-use product for hundreds of thousands of
customers through a diverse reseller channel.  A good product manager also knows  approximately how much and what kind of marketing resources the company
will spend on these products.  Good
product managers don't always know the answer to these questions, but they know
enough to ask when they don't.

              Customer
demand

              Good
product managers listen to customers but they probe deeper into the underlying
problems to get at the compelling value proposition for the customer.  If you had a noisy car you might ask for a
louder stereo, but you would probably be a lot happier with a quieter car.  A good product manager gets at that
difference.  Good product managers also
know what customers can & will pay for (sometimes that's slightly different
than what they want).

              Good
product managers do quantitative research.

              Good
product managers are certain that if they build a certain product, customers
will buy it.  Good product managers
understand that if they screw this up, they might as well pack it in so they go
the extra mile to make sure they get this right.

              Competition.  Good product managers understand the
architectural and business capabilities of the competition and know where the
competitors can go easily and can't go at all.  Good product managers know they must be better or different or they're
dead.  Note "different" can
mean things other than product differences, like integration or distribution..

 o             Know what
you know and what you don't know.  A good
product manager is acutely aware of what they know and why they know it, as
well as what they don't know.  A good
product manager understands the difference between opinions, hunches, and
objective facts.  A good product manager
knows that their job is to fill in these gaps in knowledge, not to defend or
obfuscate them.  A good product manager
doesn't ruin their credibility by over-stating their knowledge.  Note: Tim Howes contributed the word
"obfuscate," so don't blame marketing for that.

 o             Think
ahead and monitor your assumptions.

              Note all
these factors need to be considered both now and over the lifetime of the
product.  That is usually 1 - 2 years
from now.

              Good
product managers also know what their important assumptions are and they
monitor them from time to time to make sure they still hold.  For example, if a server product's success
assumed dominant client marketshare, the product plan should be re-evaluated as
soon that assumption is threatened.

 o             Good
product managers will actively confirm their understanding with their managers
and others on their team.

الملفات المرفقة

التقويم الأكاديمي

البوابة الالكترونية للنظام الأكاديمي

 

الأسئلة المتكررة

 

الأسئلة المتكررة

دليل الطالب التعريفي

خواطر

نحو مجتمع متكافل !

التعاون

هل نكره التعاون ؟

هل نحن نعيش حقا في مجتمع يساعد فيه الناس بعضهم بعضا , بدرجة تسمح لنا أن نقول أنه  قد تحققت فينا الآية الكريمة : ( وتعاونوا على البر والتقوى ولا تعاونوا على الإثم والعدوان ) , هل تحقق التعاون بمعناه القرآني في الحاجات وفعل الخيرات , أو كما في النص : ( بالبر والتقوى )

التقويم

Managemen

Motivation

Principles of Management

Time Management Skills

عمادة القبول والتسجيل

حفل تخريج الدفعة الثالثة

 

تابع أخبار الجامعة

 

Managers And Managing

Management Theories

Org.Enviorenment

Planning Function

 

Motivation

 

ERP-Process

Management Study Guide


بوابة مواقع أعضاء هيئة التدريس

الخدمات الالكترونية لأعضاء هيئة التدريس والموظفين

 

للتواصل

  064041221

sh.away[email protected]

إحصائية الموقع

عدد الصفحات: 713

البحوث والمحاضرات: 1345

الزيارات: 61678